'This plays into the idea of the "social facilitation effect", a well-known gastrophysics theory in which we tend to enjoy food and drink more when in the presence of people we like.' ![]() Professor Spence said: 'There is an intrinsic link between social and emotional cues and the experience of eating food and drinking wine. ![]() However, 58 per cent said that having dinner with someone they don't like can ruin the taste of a meal for them. The team surveyed 2,000 respondents, and found that 62 per cent appreciate the taste of food and drink more when dining out with friends than at home. Professor Spence worked with wine distributors, Berkmann Wine Cellars, to understand why the same food and wine can taste so different under different scenarios.
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